Selected work · 2025—2026
Academic briefs have been a space to turn research and insight into brand worlds, campaign ideas, and experiences.
Conceptualized and branded a natural beverage, defining its value proposition and inclusive packaging system. Developed integrated campaign assets for social, out-of-home, and retail touchpoints.
Focus: Brand positioning, packaging, integrated campaign development.
View project materials ↗Designed an original, student-focused media concept positioning Spotify Student Premium as an all-day soundtrack. The idea responds to attention fragmentation, ad disruption, and changing media habits.
Focus: Audience insight, creative concept, student media behavior.
View project materials ↗Contributed to ideation and execution of a culturally immersive cooking experience brand, combining creative concept development with cultural trend analysis and consumer insights.
Focus: Brand identity, experiential format, pricing and promotion.
View project materials ↗Midterm project: assessed consumer needs and researched macro trends, competitors, and psychographics to understand the wallet’s audience and market opportunity.
Focus: Market research, competitive analysis, audience definition.
View project materials ↗Final presentation for The Vault Edge Wallet project.
View project materials ↗A creative evaluation of Chapter 1.
View project materials ↗A case study completed for ECON 230.
View project materials ↗A coursework project on competitive advantage and Porter’s Diamond Framework.
View project materials ↗A coursework project analyzing a current publicity image.
View project materials ↗Final coursework project titled Cultural Curiosity.
View project materials ↗A coursework case study on Carhartt.
View project materials ↗A coursework case study on Snapple.
View project materials ↗Analyzing the Spring 2025 Broadway campaign.
View project materials ↗An analysis of U.S. housing market conditions, mortgage rates, and buyer competition.
View presentation ↗